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SM City San Pablo Gives Joy to Sityo Baloc Kids

San Pablo City-- SM City San Pablo recently turn over 188 toy bears to the pupils of Baloc Annex of StoNiño  Elementary School.  The campaign dubbed as “Bears of Joy,” where shoppers get a chance to adopt teddy bears for just P100 then these “Bears of Joy” will be donated to charitable institutions across the country. Mall shoppers were able to participate in the program where for  P200 buys two teddy bears, one to keep and one to be given to selected beneficiaries of the program.

This project aims to promote the value of sharing and giving and to remind mallgoers that they too have a responsibility towards their immediate community. With the assistance of City CouncilorMonica Karla C.Adajar, SM City San Pablo under the leadership of Mall Manager Gabriel Timothy D. Exconde were able to locate SityoBaloc, a rural community adjacent to the Sanitary Landfill and Material Recovery Facilties of the City Government of San Pablo, as the chosen beneficiary Baloc Annex of Santo Niño Elementary School headed by School Principal Karen Prescila have 180 pupils. Some of the kids there go to school barefooted and have not owned or played a toy bear. It was indeed a moving experience to see smiles in the faces of these children.


Bears of Joy is one of the many SM Cares program of SM Supermalls, and SM City San Pablo is very fortunate to be part of the community that celebrates giving and sharing. (Niña Pasco Wong)

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